Who’s Involved


Sports Media & Entertainment 360 (SME 360)

The SME 360 team are delighted to have teamed up with Eddie McGuire to launch the Neon Run in support of the Magpie Nest Foundation to tackle the issue of Homelessness in Melbourne.

The foundation provides quality and safe accommodation and importantly, case management support with expertise in mental health services, employment and training assistance.

Homelessness in Melbourne is on the rise, due to people facing financial difficulties, housing stress, unemployment, domestic violence, mental health and substance abuse issues.

Together we can all play a small part to help raise  funds to support this important  cause.

Please enter the Neon Run to be held on Saturday evening, 3rd March 2018 at Yarra Park in the shadows of the MCG. The 5 km fun run around the world’s greatest sporting precinct will include music zones, vibrant colours, DJ’s and food trucks.

Thank you in advance for your support.

Martin Jolly – Founder and CEO, SME 360

Magpie Nest

There is no reason for anyone in Melbourne to be homeless. It is unacceptable.

I believe that homelessness is preventable and that by working together we can all play a major role in reducing the incidence of homelessness in our society.

It is inevitable that some people will fall through the cracks, but it is shameful that we cannot provide them with a safe landing.

Magpie Nest provides genuine care and support – and a pathway out of homelessness. It provides a range of services and most importantly it provides respect for the most isolated and vulnerable people in our society.

There are other great programs and truly amazing people helping the homeless. Lord Mayor Robert Doyle and the City of Melbourne deserve credit for taking up this issue. The State Government is funding a range of innovative programs. Everyone agrees on one thing. More must be done.

I hope that you will get behind the Neon Run as it will make a difference to the lives of so many people.

Thank you to the event owner and promoter, SME 360 and to all of our support sponsors.

Eddie McGuire AM

Collingwood Football Club Foundation

The Collingwood Football Club Foundation raises money for the Magpie Nest Program and host of other initiatives. All funds raised go directly to programs and partnerships with specialist community organisations to promote health and well-being; help reduce homelessness; support initiatives to stop family violence; support disadvantaged and vulnerable young people at risk through alcohol, drugs, mental health issues or social disconnection; empower indigenous and multi-cultural communities; connect people who are isolated; provide opportunities for education and employment; and to have fun through the power of sport.

 Major Sponsors

Please join our mailing list to stay up to date with all event information, price specials and sponsor giveaways. We promise you will not regret it.

Get Awesome Giveaways Here

  • The Commons, Level 4, 80 Market Street, South Melbourne, VIC 3205
  • (03) 9595 3000
  • www.sme360.com.au
2XU Neon Run Questions

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